BEFORE & AFTER AESTHETICS™
Privacy Policy
(HOSTED BY CLDY PTE. LTD., SINGAPORE)
Our Commitment To Your Privacy
At Before & After Aesthetics™, we value your trust and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, communicate with us, or use our digital services.
Your privacy matters to us — and we pledge to handle your data responsibly, transparently, and in compliance with the Personal Data Protection Act 2012 (PDPA) of Singapore.
This Policy applies solely to the Before & After Aesthetics™ website and digital properties.
It does not apply to third-party websites, platforms, or payment gateways you may access through external links.
What Is Personal Data
“Personal Data” refers to any information that can identify an individual, whether directly or indirectly.
Examples include:
1 Full name
2 Contact information (email address, phone number)
3 Location data and IP address
4 Billing or shipping address
5 Device and browser details
6 User-generated content (reviews, photos, videos)
7 Login data and online identifiers (cookies, analytics data)
8 Any other information you voluntarily submit through forms, bookings, or communications
How We Collect Your Personal Data
We collect your data in the following ways:
A. Directly from you
When you:
1 Register for a consultation or Proof SessionTM
2 Contact us through our website, phone, or email
3 Subscribe to our marketing updates or newsletters
4 Submit an enquiry, feedback, or review
5 Purchase a product or service online
B. Automatically through our website
When you browse our website, we may collect data automatically through cookies, analytics tools, and tracking
technologies. This includes:
1 Pages visited and time spent on site
2 Content viewed and interactions made
3 IP address, browser type, and device model
4 Referral sources and location data
5 You may withdraw your consent to cookie tracking at any time by adjusting your browser settings.
What Data We May Recieve From You
Depending on your interaction with us, Before & After Aesthetics™ may collect:
1 How you access and use our website
2 Device type, operating system, and browser version
3 Login details (where applicable)
4 Pages you visit and how long you spend on each
5 Geographic location (city or country level)
6 First and last name
7 Email address
8 Mobile number
9 Billing and delivery address (if applicable)
10 Purchase or booking details
11 Feedback, reviews, or messages you submit
How We Use Your Data
We collect and use your data for the following legitimate purposes:
- To operate, maintain, and improve our website performance
- To optimize page display and content relevance
- To personalize user experience across devices
- To process bookings, enquiries, and transactions
- To provide customer support and respond to queries
- To send marketing updates, promotions, and newsletters (only with consent)
- To ensure system security and fraud prevention
- To analyze web traffic and SEO performance
- To enhance digital campaigns and customer engagement
- To maintain compliance with applicable laws and regulations
We will not sell, lease, or trade your personal data to third parties.
Who May Access You Data
Your data may be accessed only by authorized personnel and trusted service providers under strict confidentiality.
This includes:
- Authorized employees of Before & After Aesthetics™ involved in client service and digital operations.
- Third-party service providers who assist in:
1 Website hosting and maintenance (CLDY Pte. Ltd.)
2 Payment processing (via secure, PCI-DSS-compliant gateways)
3 Data analytics and marketing support
4 IT systems security and backup
All third parties handling your data are contractually bound to comply with this Privacy Policy and the PDPA.
Disclosure Of Personal Data
We may disclose your personal data in limited circumstances:
- When required by Singapore law, regulation, or court order;
- To enforce our Terms of Use or protect our intellectual property;
- To prevent, detect, or investigate fraud, cybersecurity issues, or abuse;
- In the event of a business restructuring, merger, or acquisition, your data may be transferred as part of the business assets;
- When disclosure is necessary to protect the safety, property, or rights of Before & After Aesthetics™, its clients, or staff.
Where We Store Your Data
Your data is stored securely within Singapore and managed by Before & After Aesthetics™ and its trusted service providers, including:
- CLDY Pte. Ltd. (website hosting)
- Secure, PDPA-complianaaat servers and cloud platforms
- Encrypted storage systems for transactional and communication data
We do not transfer your personal data outside of Singapore unless adequate protection is ensured under applicable laws.
How Long We Retain Your Data
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Policy, or to comply with legal obligations.
Once your data is no longer required, it will be securely deleted or anonymized.
Data Security
We implement administrative, technical, and physical safeguards to protect your personal data against unauthorized access, disclosure, alteration, or destruction.
These include:
- Secure Socket Layer (SSL) encryption
- Controlled system access for authorized users only
- Routine security audits and monitoring
- Encrypted data backups
While we take all reasonable precautions, please note that data transmission over the Internet carries inherent risks, and absolute security cannot be guaranteed.
Cookies And Tracking Technologies
Our Website uses cookies and similar technologies to enhance performance, analyze traffic, and personalize content.
By using our Website, you consent to the placement of these cookies unless you disable them in your browser settings.
Disabling cookies may affect functionality or certain features of the Website.
Third-Party Links And Payment Gateways
Our Website may include links to third-party websites, plugins, or payment gateways.
Please note that these external platforms operate under their own Privacy Policies and Terms of Use.
Once you leave our Website or complete payment through an external platform, this Policy no longer applies.
We encourage you to review the privacy statements of any third-party site before providing your information.
All payment transactions are processed through PCI-DSS-compliant gateways (Visa, Mastercard, Amex, Discover).
Credit card information is encrypted and stored only for the time required to complete the transaction.
User-Generated Content And Reviews
If you post reviews, photos, or comments on our Website or social media pages, please note that such information becomes public.
Avoid submitting confidential details such as contact numbers, addresses, or financial information. Before & After Aesthetics™ is not responsible for the actions of third parties who may access or misuse information you voluntarily share online.
Your Rights
Under the Personal Data Protection Act 2012 (PDPA), you have the right to:
- Request access to your personal data;
- Request correction of inaccurate data;
- Withdraw consent for the use or disclosure of your data; and
- Request deletion of your personal information (subject to legal or contractual limitations). To exercise any of these rights, please contact our Data Protection Officer using the details below.
Updates To This Policy
Before & After Aesthetics™ may update this Privacy Policy from time to time to ensure compliance with new laws or improved data protection standards.
All revisions take effect upon posting on this page, and the “Last Updated” date will reflect the most recent change.
Contact Us
If you have questions, feedback, or requests regarding your personal data, please contact us:
Email: hello@bna.sg
